McDonald's (NYSE: MCD) continues to run impressively. The current policy of the company is to focus its attention on international markets and establish more franchise businesses oversees. McDonald's plans include selling 21 percent of its fast-food restaurants (about 7,000 out of 31,000) to already established and new franchisees. This strategy of the fast-food industry giant is not exactly a new one, since McDonald has always used a franchise model quite successfully. Earlier this year, it has turned over its company-owned stores to franchisee in the countries of the Caribbean and Latin America. New plans will expand the presence of McDonald’s franchises to hot markets of Russia, India, and China.
McDonald's brand is very well known in 122 countries, where it serves about 51 million ...
Fast Food Franchises
McDonald's (NYSE: MCD) continues to run impressively. The current policy of the company is to focus its attention on international markets and establish more franchise businesses oversees. McDonald's plans include selling 21 percent of its fast-food restaurants (about 7,000 out of 31,000) to already established and new franchisees. This strategy of the fast-food industry giant is not exactly a new one, since McDonald has always used a franchise model quite successfully. Earlier this year, it has turned over its company-owned stores to franchisee in the countries of the Caribbean and Latin America. New plans will expand the presence of McDonald’s franchises to hot markets of Russia, India, and China.
McDonald's brand is very well known in 122 countries, where it serves about 51 million ...
